mattbergen@gmail.com
612.226.3928

About: 

My passion for classic design began in art school. As my career progressed I became interested in design human- centered design, design thinking, design systems and user experience. My variety of experience creating and crafting digital products over the past 15 years helps me solve big picture problems while maintaining an eye for pixel perfect detail.

Education:

• MFA, Printmaking, Tyler School of Art at Temple University, Philadelphia, PA, 2000
• BFA, Photography, Moorhead St. University, Moorhead, MN, 1995

Brands:

Lincoln Financial, Syngenta, Cargill, Betty Crocker, H & R Block, National City Bank, General Mills, General Motors, Affinity Plus, University of Texas at Tyler, Star Tribune, Ameriprise Financial, Cargill, LL Bean, HealthPartners, U.S. Bank

Work:

U.S. Bank, 2018 - present
Expereince Architecture Consultant

I’m working with U.S. Bank on the Digital Channel Environment Upgrade. We are migrating and optimizing the site so that it’s easy to update and manage while providing a better experience for the user.

HealthPartners, 2017 - 2018
Senior UI Consultant

I worked with HealthPartners on several large initiatives. I helped with the new design system, migrated the public site to Adobe Experience Manager, and worked on the new look and navigation for HealthPartners.com.

Target, 2016 - present
Digital Creative Freelance

I’ve worked with Target on several of their largest digital campaigns. The digital portion of the holiday campaign produced the best ROI of the entire effort. I’ve worked on an exciting Mario Kart 8 Deluxe launch, the Back to College campaign, several internal apps and some work on the dot com site.

Risdall Advertising 2010 - 2016
Creative Director

I’ve created unique and successful campaigns for several challenger brands.  My work gives brands a distinguishing human voice.  My unexpected and memorable campaigns have proven successful for my clients at Risdall.

MRM 2008 - 2010
Senior Interactive Designer

At MRM I had the chance to work with some world class brands including H & R Block, GM, and General Mills.  I also had the opportunity to collaborate with our sister company, Campbell Mithun (R.I.P.), to ensure a seamless integration of our interactive with their traditional creative.   

Martin Williams 2003 - 2008
Interactie Designer

As an interactive designer at Martin Williams I also worked with print, broadcast, and package design.  While developing great projects I also was able to work with, and learn form, some of the best people in the Minneapolis ad industry.