While at U.S. Bank I've been working on migrating and improving the usbank.com site. The component library needs to be culled down and optimized to reduce the amount of time required from development and authoring when changes are requested. We would also like to incorporate experience and content fragments throughout the site. The end result will be an efficient site, with great performance across all devices, that is easy to update and manage.

Holiday Sales mean everything to Target. They need their digital campaign to sell product, tie into the overall campaign, reinforce the brand and be fun for the guest. I helped them accomplish these goals with these two interactive apps. Both start as banner ads that take over your phone after they’re launched. The Awesome Finds Finder helps you find the perfect gift anyone on your list by answering a few questions. It’s fun and addictive. The Spectac-U-Later helps you keep track of all the deals Target has to offer this season by adding a reminder to your phone calendar. It can help the user save real money and simplify holiday shopping.

All large corporations are turning to a design system in order to build and manage their websites. It’s the best way to ensure efficiency, consistency and ease of use at scale. In my time at HealthPartners I worked on the team that designed and oversaw production of the design system. We also worked to reorganize the content to work within the components and migrate the pages to Adobe Experience Manager. When I started working there; all of the web pages were custom built by authors. By the time I finished up; multiple websites had been launched using the new design system and component library.

Affinity Plus is a credit union in Minnesota with about 35 branches. It's a challenger brand with a smaller marketing budget than larger competitors, so their ad dollars need to be focused and effective. We created campaigns that cut through the clutter and got noticed. I directed and managed all creative aspects of this account including: interactive, broadcast, print, direct mail and new brand guidelines.

Target’s digital media buys cover everything from standard banners to micro sites and animated outdoor. The first two examples are from the MarioKart 8 Deluxe campaign and the third example is a high impact microsite that launches from a banner to take over your phone. The MarioKart campaign outperformed the high expectations. The college campaign recently launched.

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Target needed a large meeting app with a calendar and map functionality. They also wanted the attendees to be able to ask questions of the moderator. The look needed to tie in to the stage and print signage.

The University of Texas at Tyler competes with larger Universities, most of whom benefit from the visible and low-cost marketing that comes with having a Big Ten football team.  But not every student wants to get lost at a massive school.  For them, UT Tyler is just right. Under my creative leadership, we created an exclusively digital campaign containing pre-roll ads, pandora radio, digital outdoor, and online banners.

Ramsey County wanted to increase awareness of their recycling programs and had a modest budget to get the word out. We devised some memorable digital outdoor ads that drove to a fun landing page with answers to all your recycling questions.

we came up with a great idea for a social media video for Toaster Strudel. We wanted to show how Toaster Strudel could work as an afternoon snack. We focused on the bonding time that could occur between mother and daughter and we used the color of the paintings to draw the viewer in.

Here are a few different concepts for the Minneapolis Star Tribune.  They wanted to focus on the local perspective as a point of differentiation among competing national news sources.

A few odds and ends I developed for Risdall.  Hey, some of those holiday recipes are really good!

Underreporting of domestic violence is a serious issue.  It requires ads that strike an appropriate tone, and are memorable.

SportSense wanted an updated look for their packaging. They produce a spray that keeps gym clothes from getting musty. The shape of the bottles was predetermined, but they needed new logos, typefaces and color scheme. 

Hennepin County has been a recycling leader for decades, yet always strives to improve. Taking advantage of the captive audiences at light rail stops, they used posters to increase public awareness of recycling policies.

Baxter Pharmaceuticals specializes in dialysis equipment and medication.  The “Live Now” program emphasized the higher quality of life and increased physical activity associated with people using dialysis regularly.  Online communications were the most important aspect of this program. 

A pandora banner and print ad concept for Second Harvest Heartland.